For many, a creme eyeshadow may not be the first thing that you think to pop in to an organic makeup kit. They are more versatile than you think. We did some research and testing on the new creme eyeshadow from Inika this week when we added it to our store.

Use Day or Night

For a subtle illuminating sheen to wear through the day, the creme eye shadow will give you that gentle hint of colour and shine without being overbearing. The creme will stay put longer during the day than a powder shadow alone.

Give your powders a colour boost

Get a cleaner crease-free base for your powder eyeshadow by using the creme eyeshadow as a base for your mineral powder eyeshadows. One thing we notice in our showroom when testing eyeshadow on our customers is the vast difference in both the vibrancy and the staying power of the coloured mineral eyeshadows when this is used as a base. Use far less mineral powder with a base.

Nourishing base ingredients

The Inika Creme Eyeshadow is not drying on the skin. Quite the opposite actually. While some can find powders and titanium dioxide a little drying on the skin, it's vital that they are blended with the perfect balance of nourishing ingredients to not only ensure that they perform well, but that they also nurture your skin while they do. This creme eyeshadow is built on a base of aloe vera juice and a selection of oils including sweet almond oil, avocado oil, jojoba oil and shea butter.


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The Inika Long Lash Vegan Mineral Mascara was a new formulation in 2017 and creates amazingly long and luscious lashes with just 2 coats. Find both the black and the brown versions in our natural mascara aisle.