Jack N Jill are the kids natural toothpaste specialists. Their range of fun flavoured toothpaste are certified Cosmos Natural with ECOCERT and are fluoride free. Whether it’s a baby or a young child, kids are notorious for swallowing toothpaste, sometimes even choosing to eat it. Fluoride is known to be a gut irritant in children and this toothpaste is formulated with that in mind and the range is fluoride free. There are lots of fruity flavours and also a flavour free version. Adults who need to choose a mint free option can also use it.

The toothpaste is joined by a range of soft bristle toothbrushes with 100% cornstarch handles that break down in 90 days. Just pull out the bristles or snap the head off first.