Founded in 2010, Acure Organics is one of the USA's best natural skin care and hair care brands. In 2018, they re-branded their skin care under 5 categories to make finding the perfect product even easier. Choose from The Essentials, Brilliantly Brightening, Radically Rejuvenating, Seriously Soothing and Incredibly Clear. In 2018 they launched a new category for them, a natural deodorant in a wind up stick in 3 scents + an unscented version for those with sensitive noses. The deodorant, however has been discontinued in the original format and we expect their new deodorant stick to enter the Australian range later in 2024 as it’s only a new product in the USA.

It’s what Acure Organics leave out of their products that make them stand out

There are a significant number of ingredients found in mainstream skincare brands that aren’t particularly good for you. They are used in formulations in the same price bracket as Acure because they are cheap and easy to formulate. Good skin care is made using natural ingredients and time is taken to find the perfect synergy between all the ingredients. The full Acure Organics range is free from all parabens, sulfates, mineral oil, petrolatum and formaldehyde.

What’s in the Acure Organics range for the face?

Acure tackles different skin concerns in their range. The most popular choices are the Brightening range which are suitable for all skin types but for those a little uneven skin tone. A range of pure serums and oils are available for those who want the simplicity of pure oils and who may have trouble with formulated products. Age performance is tacked with the Radically Rejuvenating range, a sensitive range is also included along with an acne prone skin regime.

What’s in the Acure Organics range for your locks?

With multiple hair types catered to, you will find multiple pairings of shampoo and conditioner in the Acure range along with a shampoo bar for those who want to take the plastic free route and a dry shampoo for all hair types and a brunette / dark hair version. They are in a shaker bottle with a twist lid like you would expect baby powder to be in.

What is that one Acure Organics product with a cult following?

If there's one hero product that stands out in the whole range it's the Acure Organics Brightening Facial Scrub. Suitable for all skin types, detox and cleanse without stripping natural moisture from the skin with sea kelp, lemon peel and French Green Clay.