From all the different types of foundation available, a natural liquid foundation is the best full coverage foundation on offer. When you choose a quality brand, you will get more than a flawless even colour. Inika have formulated theirs with hyaluronic acid, blurring the line between foundation and the best an organic moisturiser has to offer.

We also stock the cult favourite Ere Perez Oat Milk Foundation, which is non-greasy and buildable for light to full coverage. Matching concealers help you create the perfect canvas with no flaws. For the best performance from your full coverage foundation, start with a primer or quality moisturiser and you can use a setting powder or mineral foundation over the top to set it and give a matte finish with longer staying power.