I have mentioned at least once or twice now how thrilled we are to have Inika back in our store after a hiatus for a few years. I am being very thorough adding the stock back on, taking time to test, hand write and photograph the products so you know exactly what you're getting. This week I added their latest offering in the natural mascara category and it's not just new to us, it's new to Inika as well.

The Inika Long Lash Vegan Mineral Mascara certainly lives up to its name. The photo above is a promotional shot from the Inika website showing some very clearly defined, thick and long lashes. It looks amazing, but the photo I really want to show you is a BEFORE / AFTER shot below from one of the Inika models. It is a real time, zero touch ups, BEFORE / AFTER shot with one eye one and the other not done. It is a dramatic difference and really does show how well this mascara performs.

Like the full natural makeup range from Inika, it's certified vegan and certified cruelty free. Our top tips for applying the Long Lash Mascara are:-

  • You can get a stronger look by wiggling the wand in the roots and then through to the tips to build colour
  • Allow your first coat to dry well and then 'wiggle' again for buildable lashes
  • Don't pump the wand in the container. You will fill it with air and it will go off quicker. Swirl to coat the brush and you will have a more consistent coverage.

Inika Long Lash is available in both Black and Brown shades.

Inika is a full range makeup brand. The only major product they don't have is a natural nail polish. Our favourite is the certified vegan and cruelty free 10-Free formulas on offer from Kester Black.