Grin Natural is a natural oral care brand founded in New Zealand in 2015, emerging from a vision sparked in 2013 to revolutionize toothpaste ingredients for healthier, more conscientious daily routines. Dissatisfied with the prevalence of harsh additives in conventional dental products, the founders committed to creating a clean, effective toothpaste free from sodium lauryl sulfate (SLS), added sugars, preservatives, artificial colors, flavours, fragrances, and harsh abrasives—prioritizing both what goes in and what stays out.

Their innovative formulations feature natural active ingredients like Manuka oil, propolis, hydroxyapatite,and organic sea salt, which laboratory tests indicate can combat the six most common oral bacteria.  Grin is stocked globally including many dental clinics. Grin’s range includes toothpaste, floss, toothbrushes, focusing on being eco-savvy and effective for oral hygeiene. The brand is palm oil free.