Gem Toothpaste is a pioneer in the field of natural toothpaste for a couple of reasons. As one of the first brands to use the natural mineral hydroxyapatite in their toothpaste, it’s a safe alternative to fluoride to repair and remineralise tooth enamel and it has the endorsement of a lot of professional dentists, including the dentist that our store owner goes to. As a brand that truly embraces professional dentists, they have also included 2 pastes in the range that contain fluoride, so all dentists have an option at their disposal.

The toothpaste also promotes good bacteria in the mouth by providing a probiotic and ingredients for tooth whitening that’s not charcoal. The toothpastes are joined by mouth wash, whitening pens a breath spray and electric toothbrush.